Published on : Wednesday, June 12, 2019
HOMAG Group received the award for new brand image again, by the German Brand Award 2019. The group received two special awards for the new brand image. Along with the awards received at the German Design Award in the beginning of the year, the group was further awarded for the new branding. The HOMAG Group has hence received four renowned and internationally recognised awards.
It was in 2018 since then the HOMAG Group implemented the holistic new branding. Their all new concept was honoured recently in the category “Excellence in Brand Strategy and Creation” in two areas, namely, “Corporate Identity” and “Employer Brand of the year”. The jury further selected and awarded HOMAG Group for their “outstanding brand work”, especially the transformation from the old to the new design.
The German Brand Award appreciates hard work and they rewarded the brand’s holistic branding approach. The German Brand Award jury rewarded unique trends and promoted innovations through appreciation. They not only encouraged hard work and awarded winners, they recognized uniqueness and innovation through promotion and appreciation. The German Design Council and the German Brand Institute thus award prizes to successful brands, consistent brand management and sustainable brand communication. The German Design Council is one of the world’s leading competence centres for communication and knowledge transfer in the fields of design, brand and innovation.