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Giardina looks forward to have a positive Xylexpo 2020

 Friday, February 21, 2020

Giardina Group confirms its appreciation for Xylexpo, the biennial world exhibition for technologies and supplies for the equipment and wood industry which will be held at FieraMilano-Rho from May 26 to 29 May 2020. It does it in a very concrete way, with a large stand of 600 square meters, demonstrating in fact not only the results of a very positive season, but reaffirming its desire to grow, investing in new markets and strengthening its brand at international level.

 

“This is the largest stand that Giardina Group has ever held at an exhibition,” said Stefano Mauri, co-owner of the group with his brother Riccardo, on the occasion of the XIPC-Xylexpo International Press Conference, the international press conference in which the group participated on February 18 in Milan with other “top exhibitors”.

 

“This is not about showing who is the strongest, but about having the space needed to represent what we have become and what we want to become”, added Mauri. “Xylexpo is an international reference event, one of the most important in our commercial and marketing programmes. It is also our “home exhibition”, because it takes place in an exhibition centre located a few tens of kilometers away from our headquarters, allowing us to present many of our technologies.We have been working intensely for a few months for this edition, because we want to present ourselves in a different way, involving even more evidently the increasingly strong and big team of dealers that we are building all over the world and giving everyone the opportunity to see and to try our technologies”. Mauri concluded.

 

An event that rewards an extremely positive season for the group, which has seen its sales grow significantly despite a season which many believe and experience as cautious. “2019 ended with a total turnover of 20 million euros– confirmed Stefano Mauri during the February event – and we already have an order book for the current year”. It is no coincidence, therefore, that Giardina Group is hiring new employees and is seeking for high-profile professional figures, who can support this growth dynamically and effectively.

 

“We certainly cannot deny that we look at recent international events with great attention, but we are doing very well and we do not receive negative signals from our travels, from our customers, from our daily contacts all over the world”, confirms the sales manager Stefano Tibè. “In recent years, we have worked with particular intensity and seriousness, spreading competence, availability and professionalism that have given us many satisfactions and of which we reap the benefits today. Our “Zero Gloss” technology, the new “Giampiero Mauri Innovation Center”, an even more deeply rooted presence in many areas of the world, as well as an increasingly stronger and recognisable brand: these are the pillars on which we are building the future of Giardina Group”. Stefano concluded.

 

Moreover, there will not only be machines, but a whole set-up which will explain the group’s developments, its latest technological bets and, above all, the variety of proposals with which Giardina will fully meet any painting need.

 

“Xylexpo is particular important for us– comments Stefano Tibè, commercial director of Giardina Group – because it takes place a few kilometres from our headquarters and this means being able to exhibit most of our technologies. In other words, in Milan we will be able to have more and better visibility, confirming once again the homogeneity and breadth of our range, from spraying guns to roller painting, up to the finishing of the profiles. In the latter segment, we will show an important line created for a Swiss customer, a bead painting system which allows strong productivity, thanks to the loading and unloading systems, with excellent quality results.

 

In the 600 square meters of our stand, the largest in the Giardina Group fair history, we will also exhibit a line for painting the panel using a paint roller with UV drying”.

 

However, the technological focus of the group at Xylexpo 2020 will still be excimer technology. “The market now recognises that we have been among the first and most convinced supporters of the potential of this technology”, continued Tibè. “Most of the technologies that we will propose at Xylexpo will involve this topic and, above all, will be perfectly functional, just to demonstrate the maturity that has been achieved with this particular surface treatment. Our “Zero Gloss” drying ovens will work on surfaces painted both with roller and spray gun. These are the two great worlds of painting which we had already talked about on the occasion of the most important exhibitions in the world over the last two years. In Milan, we will present the latest evolution of these techniques, especially in the case of spray painting and the creation of super opaque surfaces.

 

Xylexpo could be the place to present a highly innovative solution linked to the excimer treatments, that is, a drying oven with particular performances that we have been testing in recent weeks and which could represent the “ideal solution” for many painting companies”, concluded Tibè.

 

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