Formable UPM Grada To Showcase At Habitare

Published on : Tuesday, September 10, 2013

UPM logoThe thermo-formable UPM Grada wood material is presented at Habitare at furniture manufacturer Pedro’s stand 6e111 where all the form pressed furniture are made of UPM’s new formable and ecological material. Habitare, the largest furniture, interior decoration and design fair in Finland, is held in Helsinki on September 18–22, 2013.

 

The ON product family is the outcome of co-operation between Pedro and designer Tapio Anttila. In the ON series Tapio has studied the furniture functionality during its whole life cycle. “The functionality in furniture includes also raw materials, manufacturing process and recycling – the whole life cycle. When a piece of furniture is both usable and beautiful but also ecologically and ethically sound, it is truly functional”, describes Tapio his design principles.

 

UPM Grada enables new possibilities which create new light and fresh forms into designs. UPM Grada is a safe and recyclable material which is easy to work with. The new wood material together with the furniture manufacturing process makes it possible to include unique and practical niceties into products.

 

“Tapio is already familiar with UPM Grada through earlier projects. He has great insight to the possibilities of the material, of which the one-piece manufactured ON chairs are outstanding examples. As a furniture manufacturer, Pedro is a frontrunner in sustainable thinking and operations. UPM Grada supports these sustainable targets very well”, explains Mikko Tilli, responsible of  UPM Grada business.

 

 

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