FIMMA – Maderalia to surprise with latest look in 2020

Published on : Tuesday, July 2, 2019

FIMMA Maderalia recently unveiled its new look, that will be used in the marketing campaign for the 2020 edition of the fair. The event is scheduled to take place from 10- 13 March,2020.


According to the organizers this is one of, “the most important on the exhibition calendar for the furniture, carpentry, interior design and décor industries.” With the strapline “The time. The place.”, FIMMA-Maderalia is signalling its return “in a thought provoking, leading edge tone that makes us realise the importance of the date and of this must-attend event,” the agency explains.


In line with this approach, the strapline is accompanied by an image “that refers to “three- imensionality as a tribute to the true stars of the show: materials, components and technology.” It is also “a clear reference to the events and the various raw materials that feature side by side at the fair as well as to the different visitor and exhibitor profiles.” All these were translated into “a sculptural element that combines different shape and textures and encapsulates the fair’s essence and brand identity.” The result is “an eye-catching image that is very much of the moment” and that “is in line with the latest trends in graphics and adapts easily to all media, whether digital, audio-visual or physical.” It is certainly “A device that cannot but appeal to everyone who is invited to be a part of the new FIMMA-Maderalia way of living.”



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