Published on : Wednesday, January 21, 2015
Innovations, inspiration and sales – those are the words that best summarize DOMOTEX 2015. The world’s flagship trade fair for carpets and floor coverings served once again as the No. 1 meeting place for a vibrant sector and its clientele. Following four action-packed days, the show’s organizers at Deutsche Messe declared a solid performance for the event. Its highly international mix of exhibitors and attendees as well as the success of the special Innovations@DOMOTEX showcase underscored the tradeshow’s reputation as a global magnet for decision-makers and a prime venue for unveiling new innovations.
“We are delighted with the show’s performance. It had everything: a highly attractive lineup of exhibitors and products, solid attendance figures, high-caliber trade visitors, a great many innovations and a highly international mix of exhibitors and visitors. This is something which was immediately evident – at every stand, in every hall,” said Dr. Jochen Köckler, the Deutsche Messe Managing Board member in charge of DOMOTEX. “This year’s DOMOTEX got international trading off to a splendid start, and has generated fresh momentum for the carpets and floor coverings industry,” he added.
The total number of attendees, at around 40,000, was on a par with the most recent comparable DOMOTEX event in 2013. Visitors from abroad accounted for 64 percent of total attendance – an increase of 12 percent. They came from 100 different countries – up 25 percent compared with the 80 nations represented in 2013. The greatest number of foreign visitors came from Turkey, followed by India, the United Kingdom, Belgium, the Netherlands and France. Attendance from the Middle East and South, East and Central Asia was significantly up.
This year’s DOMOTEX visitors were also highly qualified, with approximately 90 percent reporting they either were buyers or involved in their companies’ purchasing decisions, and that they had come to Hannover with specific investment plans. More than 70 percent of all attendees were senior executives. Buyers from furnishing and furniture retailers and architects were also well represented. There was increased visitor attendance from the skilled trades and specialist retail sectors, with growth of 37 and 11 percent respectively. The presence of architects, interior designers and commercial building outfitters at this DOMOTEX was up by 36 percent.
Heinz Dieter Gras, Marketing Manager of Classen Gruppe in Kaisersesch, Germany, also praised the event: “For us as one of the world’s leading manufacturers of laminate and designer flooring, taking part in DOMOTEX is an absolute must. We come every year because this is our chance to see all of our key business partners from Germany and abroad. We regard DOMOTEX as the most important floor coverings event of all.”
The next DOMOTEX runs from 16 to 19 January 2016.