AkzoNobel celebrates launch of 2020 Colour of the year

Published on : Thursday, September 12, 2019

New dawn rises for wood coating makers AkzoNobel as they launch the 2020 colour of the year. AkzoNobel launches the shade Tranquil Dawn as the colour of the year 2020. After conduction of extensive research they have successfully captured the essence of the hue that calms human mind. Tranquil Dawn the shade in between green, blue and grey is a perfect fluid to be used as required. The shade is introduced to empower as well as inspire customers and help them select hues easily.



“Tranquil Dawn perfectly captures the 2020 mood of what makes us human,” explains Heleen van Gent, Head of AkzoNobel’s Global Aesthetic Center – which leads the annual trend research. “It’s reminiscent of the colors of the morning sky and encapsulates our desire to treasure our most human qualities, which we’ll need in the new decade we are entering. It’s an exciting and inspiring way for us to share our passion for paint with the world.”


Professionals from the brand’s paints and coatings businesses work with leading design professionals to study the annual trend research findings. The colours are then translated for use with specific products to offer on-trend selections to customers in various markets. It’s a prime example of the importance AkzoNobel attaches to investing in color expertise across all of its activities. “The research we carry out is designed to enable the latest trends to be applied in all relevant areas of our paints and coatings businesses,” adds David Menko, AkzoNobel’s Chief Marketing Officer. “Our design teams translate the information to market-specific colors and finishes for various segments, including automotive, architecture, consumer electronics and wood.”


The four related 2020 colour palettes is perfect for homes and decorative paints meeting a variety of customer needs and empowering customers to express themselves in a better way. The palette is divided into separate themes, the palettes are known as The Care Palette, The Play Palette, The Meaning Palette and The Creativity Palette. The beauty of the annual research means the same palettes can be applied to other businesses where color plays an important role – most notably Automotive and Specialty Coatings, Powder Coatings and Wood Coatings. David Menko further added, “our Automotive and Specialty Coatings business in particular makes full use of the trend research to create corresponding color palettes across various segments, such as consumer electronics, automotive and aerospace.” . “A unified color and trend development process also helps our Wood Coatings and Powder Coatings businesses to successfully launch and leverage their own trending colors and accompanying palettes across all markets,” he concluded.




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