|Tushar Tandel : To be honest, I would not support a show every quarterly or every six months. PDA used to offer one show every two years but now we have two shows from them. Now we have these regional shows. When a participant comes to any show he just doesn’t come with information but with the whole set up. From logistic point of view and the efforts a service engineer has to put in to get the machine ready for the shows with a lot of hard work and lot of money.
So, regional shows in general are very good especially in South India, Chennai. The Chennai market is very good as I have been in last Woodtech and this year I see no change as the response is good and I think they should continue with Woodtech Chennai, I don’t know about other shows because in Mumbai we did not get such good response and we have been part of one exhibition in Gujrat and that too did not prove good enough for us. We have always been part of Bangalore Indiawood and it is one of the biggest and this is a different level.
There are two reasons for good response here, firstly heart of the wood working industry is in South India and secondly, there are genuine customers here. Customers here who come and look around do not hesitate to invest as well if they like it and that is what as a participant we want. But in other places of North India or Western India, when we participate, there are a lot of people come and enquire about the machines but we hardly make any business. As director of the company I would always like to more business, immediate as well as the long term. But in some exhibitions we have to be there just to promote our brands and show our presence. That would be from our marketing point of view but South Indian shows serve both purposes, marketing as well as sales. And a lot of credit not only goes to our organizer but also to the genuine customer base have in South India.