Christian Pfeiffer: Integrated Woodworking – Customized Solutions is the first topic, something we are focusing on the conference in China. And of course, digitization is the word: the future. It is about what can I, as a company, as a visitor, get on such a show- a perspective from my individual company what will help me drive my business, develop my business in the future and this is where customized solutions comes! So, those are the things that will definitely be the most important- that everyone who is thinking about what am I doing here, is this something I should invest in and how would these integrated solutions help! So, we leave it up to of course, the exhibitors to get into details discussion- and this is what I think LIGNA can cater to.
On the other hand, we have Digitisation, the trend to individualization! Everyone wants to have special furniture and most of the time the surface is one option to determine the individualization. This is why we said it’s a smart surface technology because integration and digitization is a good aspect when it comes to surface technology with so many options we can experience!