|Bill Dearing: No—certainly not for our membership—who feature Certification Seals on packaging, collateral and advertising.
In fact, I would suggest that the cost of replacing non-certified product, if it were to fail, would be costly indeed for the consumer and potentially the dealer. Consumers traditionally like to see performance standards. Now with computer research a normal process by consumers, architects, and dealers, it is even more important to have any Standards easily available. All NALFA Standards are posted at www.nalfa.com.
Our Certification system allows all interested parties to access every Standard. Our Standards for performance now are Three Tier and we have a Sustainability Standard and an Underlayment Standard. Since every NALFA member has applied for Certification, it clearly is considered a plus with this group to be leaders in the industry by educating retailers and assuring consumers of the very real value of Standards in the products they are considering.