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Alexander Prokisch |
 Alexander Prokisch
Head of Communication, Homag Group, has spoken to us on numerous issues related to the company, its strategies for 2012, latest technologies, the market and a lot more.
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Tell us something about Schopfloch. How does it claim to be a unique experience for its participants? |
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Alexander Prokisch: Here in Schopfloch we have many possibilities to discover and appraise the company's complete portfolio for the furniture and structural element as well as woodworking shops.
Visitors to this annual get-together for members of the woodworking industry had the chance to experience live production, appraise the standard of quality and user convenience at first hand and also glean individual advice from the experts.
The HOLZMA Treff took place simultaneously in Holzbronn. Here, the focus was on the PRACTIVE range, featuring tried and tested solutions for the woodworking shop sector. |
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HOMAG Group has literally expanded to all over the world. How difficult is it to address range of demands? |
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Alexander Prokisch: As long ago as 1962 while still in its infancy, the company caused a tremendous stir in the sector with a totally new type of edgebanding machine using a patented hot-cold technique which it presented at the Fair in Hannover. In 1967, HOMAG went on to revolutionize the furniture production sector with a combined sizing and edgebanding machine, of which over a thousand were sold. This type of innovative invention, which has been joined by an impressive array of others over the years, has been a vital pillar of HOMAG's unique success story. A total of over 800 industrial property rights testify to this amazing achievement.
Another essential factor in the company's headlong growth have been selective acquisitions and participation in manufacturing firms whose products provided a sensible addition to HOMAG's own portfolio. This strategy provided the foundation for the HOMAG Group's structure as a network of companies which together almost completely cover the process chain of its customers. This has placed the HOMAG Group in a position to now offer a unique portfolio of products, with a comprehensive, ideally coordinated range of machines and services for outstanding customer benefit.
The third vital pillar in HOMAG's rise to the position of world market leader has been its clear strategic alignment towards opening up the global marketplace. As long ago as the seventies, it launched the expansion of an effective, closely meshed sales network in all the world's most important sales regions. Today, the group operates 20 of its own sales and servicing companies, and works with around 60 exclusive sales partners. Of the 16 specialized producing companies, five are located outside of Germany. HOMAG's decision to go global at such an early stage is now paying dividends. On average, around 70 to 80 per cent of the Group's turnover is generated abroad, and its plants and machines are exported to over 100 countries.
Holding up these vital pillars of HOMAG's success is its qualified and highly motivated workforce, without which none of these achievements would have been possible. HOMAG recognized the importance of the human element from a very early stage in its development, and as early as 1974 a system of employee capital participation was introduced which remains exemplary to this day. This move turned employees into entrepreneurs, as they participate directly in the company's success. With a traditionally high trainee quota of usually over ten percent, HOMAG is also securing a qualified up-and-coming pool of skilled operators and specialists to ensure the continuation of this impressive corporate history. |
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